Our story

At SINS we believe that watches are more than just functional accessories; they are a reflection of one's personality, lifestyle and appreciation

for craft excellence. Our watches are designed with attention to detail and a passion for perfection, bringing together high-quality materials

and innovative techniques to create timeless works of art that will last for generations.

SINS is a watch manufacturer on the Belgian market that has existed since September 2023. It originated from the thinking of watch enthusiasts

who like to combine the best of the current market in one watch at an affordable price.

Our core values form the basis of everything we do:

  • Craftsmanship: We embrace the traditions of watchmaking passed down through the years and combine them with modern technologies. Each watch is crafted carefully to deliver a durable and reliable masterpiece.

  • Innovation: We constantly strive for innovation and originality. Our designers and engineers work together to develop groundbreaking concepts and contemporary aesthetics that set our watches apart from the rest.

  • Individuality: We believe every individual is unique, so we design watches that   reflect diversity of styles and tastes. Our collections range from classic and understated to bold and avant-garde, giving our customers the freedom to choose a watch that suits their own personality.

  • Connectedness: Our brand strives to create a community of watch enthusiasts who share our passion for design, craftsmanship and aesthetics. We want to provide a platform where people can learn, share and inspire.